About

Hi and thanks for visiting my blog. I have been involved in the online marketing space since early 1997. I was at the time a practicing physical therapist (physical terrorist according to some of my patients) and was seduced into joining a start up called Internet Extra, a publisher of sports websites and a nascent online media planning & buying company. At the time online advertising was in it’s infancy. Internet Extra became Mediaplex, developed a state of the art adserving software (MOJO) and aggressively drove towards becoming a public company. November of 1999 Mediaplex went public and quickly became a billion dollar company (MPLX). Now it is owned by ValueClick.

From that day forward, I was hooked on the ever dynamic world of online marketing and web development. I have had the pleasure to work with companies like Datek, uBid, AIG, OfficeMax.com, and agencies such as Oglivy, McCann Erickson and Chiat Day.

Again thank you for your support and as always, let me know how I can help you.

Troy AhYo

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